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How/When to Use a Beverage Distributor to Distribute Your Beverage
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What factors do you consider when evaluating a new brand?
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Video: What factors do you consider when evaluating a new brand?
How/When to Use a Beverage Distributor to Distribute Your Beverage
Presenter
Arthur Flores
Co-Founder, LA Distributing Company
To play this video, purchase a subscription to Beverage School.
Details
Category
Distribution
Run Time
01:50
Last Updated
8/28/2012
Table of Contents
1
I sell my product very locally and I’m looking to branch out, what do I do now?
(01:04)
2
What services does a DSD distributor provide?
(01:01)
3
Can you have more than one distributor?
(00:43)
4
What should I have ready before approaching a distributor?
(01:12)
5
How can I get my product into a DSD’s portfolio of brands?
(01:03)
6
What factors do you consider when evaluating a new brand?
(01:50)
7
What are the key characteristics that make for a successful brand and distributor relationship?
(00:42)
8
Is packaging really important? What does the packaging say about my product or brand?
(01:12)
9
What are the key characteristics that make a concept or idea more marketable?
(00:52)
10
What are the distributor expectations of a new brand?
(00:52)
