Video: How/When to Use a Beverage Distributor to Distribute Your Beverage

Co-Founder, LA Distributing Company

CategoryDistribution
Run Time10:38
DescriptionKnowing when to use a beverage distributor versus self distribution is a challenge for most beverage startups. In these video, Arthur Flores of independent LA-based LA Distributing Company, discusses some of the points that beverage entrepreneurs need to consider and be prepared for when signing up with a distributor. Hearing it from the perspective of the distributor will help beverage entrepreneurs be prepared when making their pitch to a distributor.
Last Updated9/5/2012

1
I sell my product very locally and I’m looking to branch out, what do I do now?(01:04)
2
What services does a DSD distributor provide?(01:01)
3
Can you have more than one distributor?(00:43)
4
What should I have ready before approaching a distributor?(01:12)
5
How can I get my product into a DSD’s portfolio of brands?(01:03)
6
What factors do you consider when evaluating a new brand?(01:50)
7
What are the key characteristics that make for a successful brand and distributor relationship?(00:42)
8
Is packaging really important? What does the packaging say about my product or brand?(01:12)
9
What are the key characteristics that make a concept or idea more marketable?(00:52)
10
What are the distributor expectations of a new brand?(00:52)