Video: Getting Started: From Concept to Reality

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Getting Started: From Concept to Reality

Video: Getting Started: From Concept to Reality

Presenter

Jim Tonkin

Founder, Healthy Brand Builders

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Details

CategoriesBrand Development, Operations, Product Development
Run Time51:33
DescriptionJim Tonkin of Healthy Brand Builders takes a high level look at taking an idea for a beverage and developing it into something that can achieve commercial success. This includes having an understanding of what's needed in terms of capital, a plan, and a strategy as well a look into all of the different areas involved in actually producing the product.
Last Updated9/5/2012

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Refining the Concept & Understanding its Potential
1
What factors do you consider when evaluating a new concept?(00:56)
2
Are there key characteristics that make a concept or idea more marketable?(01:05)
3
How can I pilot my idea before investing a sizable amount of cash?(00:59)
4
Is there a way I can determine if there is a market for my concept?(01:09)
5
Is white space a good thing?(01:06)
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Costs of Getting Started
1
I don't have much of a cash backing, but I feel my concept has tremendous value. What kind of initial investment should I be looking to set aside?(02:18)
2
I've been told “friends and family” is the best place to start. What should I have prepared before I go and ask them for money?(02:10)
3
In my first six months what should I be spending my money on?(01:42)
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How Does It Get Made?
1
I currently make my product at home but I want to start selling to more people. How do I go about doing this?(01:58)
2
Are there options to mass produce my product?(01:22)
3
How do I find bottles and labels and packaging material?(01:17)
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Commercializing the Concept
1
What is the importance in choosing the flavor of my product?(01:19)
2
Where do I find the right ingredients to make my product?(01:09)
3
What if I found a key ingredient overseas? How do I sell and market it in the US?(02:02)
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Branding & Design
1
What is the difference between a product and a brand?(01:20)
2
Can you have a brand built around a specific function?(00:46)
3
I want my product to look a specific way. What are some ways I can stand out?(02:34)
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Understanding Your Positioning
1
Will stores take my product? And when?(02:36)
2
How do I get in touch with a beverage buyer?(01:47)
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Turning the Liquid Into a Brand
1
What does the packaging say about my product or brand?(03:00)
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Rinse & Repeat
1
How do I expand my business from one single product to multiple offerings?(01:40)
2
How do I take my product to a mainstream audience?(02:44)
3
My brand is growing who should my first hire be? And why?(02:55)
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Recruiting a Team
1
How do I build a sales team?(02:03)
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Adapting on the Fly
1
I want to tweak certain elements of my product. How do I go about this without necessarily starting from scratch?(01:31)
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Should I Go International?
1
I have a product that I think can be successful outside of the U.S. what are the pros and cons of selling overseas?(02:12)
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Sampling & Demos
1
I want more people to try my product. How do I go about sampling?(02:03)
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Building a Board of Advisors
1
How will a board help my business? (03:43)

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Video: Getting Started: From Concept to Reality

Presenter

Details

Table of Contents

Refining the Concept & Understanding its Potential

Costs of Getting Started

How Does It Get Made?

Commercializing the Concept

Branding & Design

Understanding Your Positioning

Turning the Liquid Into a Brand

Rinse & Repeat

Recruiting a Team

Adapting on the Fly

Should I Go International?

Sampling & Demos

Building a Board of Advisors