Video: Getting Started: Planning for a Successful Launch

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Getting Started: Planning for a Successful Launch

Video: Getting Started: Planning for a Successful Launch

Presenter

Bob Burke

Founder, Natural Products Consulting

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Details

CategoriesOperations, Product Development, Distribution, Retail Management, Certification
Run Time45:48
DescriptionThis video, which features one of the leading authorities on the natural channel, discusses topics related to getting your beverage brand started. This includes refining the concept, understanding its potential, building a business model, forming a board of advisors, and preparing for launch.
Last Updated9/5/2012

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Refining the Concept & Understanding its Potential
1
What factors do you consider when evaluating a new concept?(01:32)
2
Are there key characteristics that make a concept or idea more marketable?(00:54)
3
How can I pilot my idea before investing a sizable amount of cash?(01:00)
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What is My Basic Business Model?
1
What are the trade-offs on making the product on my own or co-packing?(01:40)
2
Are there options when determining where to sell my product?(00:52)
3
I know I can't go it alone, how do I build the best possible team?(01:39)
4
Should I expect to operate at a loss at first? If so, for long until I break even?(01:39)
5
What is a bottoms up plan?(00:42)
6
What should I budget for and how do I go about crafting realistic budgets?(02:40)
7
How do I price my product?(01:41)
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Building a Board of Advisors
1
How will a board help my business?(02:10)
2
What do I need to have prior to approaching a potential member?(01:24)
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Realistic Launch Costs
1
I don't have much of a cash backing, but I feel my concept has tremendous value. What kind of initial investment should I be looking to set aside?(01:54)
2
I've been told “friends and family” is the best place to start. What should I have prepared before I go and ask them for money?(02:52)
3
How should I expect to manage my costs while making decisions on how to grow my business?(02:13)
4
What is gross margin? And how important is it for the success of my business?(01:36)
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Organic, Fair Trade, Kosher & Other Certifications
1
I know I want to use only organic and or fair trade ingredients. Where can I find them in bulk?(01:17)
2
I think my product is perfect for a store like my local Co-Op or Whole Foods are there certainly qualifications or certifications to sell my product there?(01:57)
3
How do I get the organic and fair trade logos on my product?(01:31)
4
What does it mean to have a kosher product? Is this important? If so then how do I become kosher approved?(01:27)
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Rinse & Repeat
1
My first test batch really won over some local retailers, how to do I follow up and get this in the store?(02:17)
2
What should I have ready before I approach a distributor?(01:52)
3
Is there an advantage to using a distributor over direct selling?(01:35)
4
My product is successful in a local retailer and I know it could do well in a regional chain. What do I have to do to get to the next level?(02:04)
5
How do I expand my business from one single product to multiple offerings?(01:46)
6
What are the steps to gain authorization in an account?(02:26)

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Video: Getting Started: Planning for a Successful Launch

Presenter

Details

Table of Contents

Refining the Concept & Understanding its Potential

What is My Basic Business Model?

Building a Board of Advisors

Realistic Launch Costs

Organic, Fair Trade, Kosher & Other Certifications

Rinse & Repeat