Table of Contents

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  Shots vs. Drinks

• 1
  
  What options exist if I want to create and market a new energy shot?(00:26)
• 2
  
  What are the pros and cons of producing a shot versus a drink?(00:29)
• 3
  
  I want to make a functional product how do I ensure I can produce it consistently?(00:26)
• 4
  
  How do I make sure I can use to substantiate my functional claims?(00:44)
• 5
  
  How do I keep my product from going bad after only a couple of days?(00:16)
• 6
  
  Are there options to mass produce my product?(00:23)
• 7
  
  How do I find ingredients and packaging material?(00:36)
• 8
  
  Does my co-packer also produce and pack my counter displays?(00:26)
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  Commercializing the Concept

• 1
  
  What is the importance in choosing the flavor of my product?(00:16)
• 2
  
  I want to have a zero calorie product, what options (both natural & artificial) do I have?(00:24)
• 3
  
  Do certain flavors work better than others for functional products?(00:21)
• 4
  
  Where do I find the right ingredients to make my product?(00:46)
• 5
  
  Can I supply my own formula?(00:33)
• 6
  
  Will my co-packer work with me to develop a unique formula based on my vision?(00:14)
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  Working With a Co-Packer

• 1
  
  What services can a co-packer provide?(00:31)
• 2
  
  What information should I have ready when contacting a co-packer?(00:33)
• 3
  
  Does a co-packer supply all of my raw materials?(00:37)
• 4
  
  What are run minimums?(00:40)
• 5
  
  What is a pack fee?(00:33)
• 6
  
  How should I factor in overages or losses during production?(00:29)
• 7
  
  Can a co-packer accommodate my unique bottle?(00:17)
• 8
  
  How long does production take?(00:17)
• 9
  
  Are there any specific certifications a prospective co-packer should have?(00:11)
• 10
  
  What does batching mean?(00:21)
• 11
  
  What is the difference between cold-fill and hot fill production lines?(00:19)
• 12
  
  Is there a contact who will work with me to ensure my recipe is batched correctly?(00:16)
• 13
  
  Where does my product go once it is produced?(00:20)
• 14
  
  Do co-packers warehouse my raw materials as well as my finished goods, and how are they kept track of?(00:39)
• 15
  
  How do I ship my finished product to my customers?(00:32)
• 16
  
  Is it possible to use several co-packers?(00:25)
• 17
  
  What is a co-packer?(00:35)