Video: Product Development: Energy Drinks & Energy Shots

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Product Development: Energy Drinks & Energy Shots

Video: Product Development: Energy Drinks & Energy Shots

Presenter

Bob Occhifinto

President and CEO, NVE Pharmaceuticals

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Details

CategoryProduct Development
Run Time14:20
DescriptionNVE Pharmaceuticals, which is based in New Jersey, specializes in the production of energy drinks and energy shots. In this video, Bob Occhifinto offers a look into the production of these products and other considerations that energy drink and energy shot companies need to make when producing their product.
Last Updated9/5/2012

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Shots vs. Drinks
1
What options exist if I want to create and market a new energy shot?(00:26)
2
What are the pros and cons of producing a shot versus a drink?(00:29)
3
I want to make a functional product how do I ensure I can produce it consistently?(00:26)
4
How do I make sure I can use to substantiate my functional claims?(00:44)
5
How do I keep my product from going bad after only a couple of days?(00:16)
6
Are there options to mass produce my product?(00:23)
7
How do I find ingredients and packaging material?(00:36)
8
Does my co-packer also produce and pack my counter displays?(00:26)
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Commercializing the Concept
1
What is the importance in choosing the flavor of my product?(00:16)
2
I want to have a zero calorie product, what options (both natural & artificial) do I have?(00:24)
3
Do certain flavors work better than others for functional products?(00:21)
4
Where do I find the right ingredients to make my product?(00:46)
5
Can I supply my own formula?(00:33)
6
Will my co-packer work with me to develop a unique formula based on my vision?(00:14)
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Working With a Co-Packer
1
What services can a co-packer provide?(00:31)
2
What information should I have ready when contacting a co-packer?(00:33)
3
Does a co-packer supply all of my raw materials?(00:37)
4
What are run minimums?(00:40)
5
What is a pack fee?(00:33)
6
How should I factor in overages or losses during production?(00:29)
7
Can a co-packer accommodate my unique bottle?(00:17)
8
How long does production take?(00:17)
9
Are there any specific certifications a prospective co-packer should have?(00:11)
10
What does batching mean?(00:21)
11
What is the difference between cold-fill and hot fill production lines?(00:19)
12
Is there a contact who will work with me to ensure my recipe is batched correctly?(00:16)
13
Where does my product go once it is produced?(00:20)
14
Do co-packers warehouse my raw materials as well as my finished goods, and how are they kept track of?(00:39)
15
How do I ship my finished product to my customers?(00:32)
16
Is it possible to use several co-packers?(00:25)
17
What is a co-packer?(00:35)

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Video: Product Development: Energy Drinks & Energy Shots

Presenter

Details

Table of Contents

Shots vs. Drinks

Commercializing the Concept

Working With a Co-Packer