Video: Raising Money: Understanding the Investment Process

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Raising Money: Understanding the Investment Process

Video: Raising Money: Understanding the Investment Process

Presenter

Mike Burgmaier

Managing Director, Silverwood Partners

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Details

CategoryInvestment
Run Time39:28
DescriptionThis segment provides a primer to the capital raising process, including how to find investors, what investors look for, and how to make your company as attractive as possible. In addition, Mike talks about valuations, which are a key part of any successful capital raise.
Last Updated9/5/2012

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Understanding the Investment
1
What role should convertible debt and loans pay in my business instead of outside investment? Why might debt be a preferable source of capital?(02:24)
2
What process should I use to determine my company's value?(03:02)
3
How do I protect my investors as I try to attract more money?(03:01)
4
How do I protect myself and investors as I try to attract more money?(01:23)
5
What is the process of finding investors?(01:34)
6
What is the importance of gross margin?(01:36)
7
How important is my brand and product?(01:10)
8
How important is the role of board of advisors before investment is sought and after it is gained?(00:53)
9
As a company owner or founder what is my role while seeking investment for my business?(01:17)
10
What are the best practices to ready my business for investment or sale?(02:25)
11
What are the primary roles of a financial advisor?(01:40)
12
What should I be looking for in a potential advisor?(01:15)
13
How much do advisors cost?(00:51)
14
What is the difference between seeking investment and seeking a buyer?(00:58)
15
I feel my product is truly innovative, how do investors value this innovation?(01:36)
16
How do I maintain financial controls knowing that early stage capital is very expensive?(01:33)
17
How do I identify core markets and maintain a focused distribution plan?(01:31)
18
What should I, the entrepreneur want to see from a prospective investor?(01:32)
19
How do I balance investor needs against brand needs?(01:26)
20
What is the difference between valuation and ultimate value?(01:18)
21
What is the major difference between an angel investor and an institutional investor?(00:56)
22
What is an appropriate return for an investor?(02:07)
23
What is a down round?(01:17)

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Video: Raising Money: Understanding the Investment Process

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Table of Contents

Understanding the Investment