Table of Contents

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  Branding & Design

• 1
  
  What is the difference between a product and a brand?(01:23)
• 2
  
  Are there different approaches to designing for a brand instead of designing a specific product?(00:51)
• 3
  
  What are the key characteristics that help define a brand or product?(01:43)
• 4
  
  How important is product integrity?(00:42)
• 5
  
  Can you have a brand built around a specific function (i.e. energy or age defying)?(00:46)
• 6
  
  I want my product to be unique but still be approach what are some key design or package elements to incorporate or avoid?(01:46)
• 7
  
  Can someone,say the founder, be the brand?(00:52)
• 8
  
  Are logo's a “must-have” for my brand?(00:57)
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  Understanding Your Positioning

• 1
  
  I know I, and my immediate circle, like my concept, how can I make sure my brand identity resonates universally?(00:51)
• 2
  
  What needs to be on my label in order for stores to sell my product?(01:05)
• 3
  
  What is the best way to maximize my brand design and packaging while still bootstrapping the growth of my business?(01:47)
• 4
  
  How crucial is seeking third party advice (unbiased opinion) while in the design phase?(00:51)
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  Turning the Liquid Into a Brand

• 1
  
  What bottle is right for my product?(01:20)
• 2
  
  Is packaging really that important?(00:54)
• 3
  
  What does the packaging say about my product or brand?(00:36)
• 4
  
  I know I need a bottle and cap? What else is also considered packaging?(01:08)
• 5
  
  Does someone supply all of my packaging needs? Or is it piecemeal?(00:35)
• 6
  
  What is the importance of having a consistent message across my product design, marketing materials and digital presence?(01:00)
• 7
  
  How do you tweak your packaging  and or branding as it evolves?(01:05)
• 8
  
  What other aspects do I have to consider when tweaking my product?(01:00)
• 9
  
  From a design perspective what's a good way to introduce consumers to your product?(00:37)
• 10
  
  What role does digital design play in my branding?(01:13)
• 11
  
  How important is the creative process when looking to raise capital?(00:44)