Video: Branding: Package Design, Positioning Your Product, and Developing a Brand
- CategoryBrand Development
- Run Time23:54
- DescriptionPaula Grant, who has worked on brands such as FUZE and Body Armor, explains the ins and outs of branding and package design. While these might seem like trivial concepts, understand the difference between design and branding is something that is very fundamental in developing a very successful beverage company. Paula lends her experience and insight to help beverage entrepreneurs have a good framework to allow them to successfully work with a design and/or branding firm.
- Last Updated9/5/2012