Video: Branding: Package Design, Positioning Your Product, and Developing a Brand

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Branding: Package Design, Positioning Your Product, and Developing a Brand

Video: Branding: Package Design, Positioning Your Product, and Developing a Brand

Presenter

Paula Grant

Founding Partner, Flood Creative

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Details

CategoryBrand Development
Run Time23:54
DescriptionPaula Grant, who has worked on brands such as FUZE and Body Armor, explains the ins and outs of branding and package design. While these might seem like trivial concepts, understand the difference between design and branding is something that is very fundamental in developing a very successful beverage company. Paula lends her experience and insight to help beverage entrepreneurs have a good framework to allow them to successfully work with a design and/or branding firm.
Last Updated9/5/2012

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Branding & Design
1
What is the difference between a product and a brand?(01:23)
2
Are there different approaches to designing for a brand instead of designing a specific product?(00:51)
3
What are the key characteristics that help define a brand or product?(01:43)
4
How important is product integrity?(00:42)
5
Can you have a brand built around a specific function (i.e. energy or age defying)?(00:46)
6
I want my product to be unique but still be approach what are some key design or package elements to incorporate or avoid?(01:46)
7
Can someone,say the founder, be the brand?(00:52)
8
Are logo's a “must-have” for my brand?(00:57)
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Understanding Your Positioning
1
I know I, and my immediate circle, like my concept, how can I make sure my brand identity resonates universally?(00:51)
2
What needs to be on my label in order for stores to sell my product?(01:05)
3
What is the best way to maximize my brand design and packaging while still bootstrapping the growth of my business?(01:47)
4
How crucial is seeking third party advice (unbiased opinion) while in the design phase?(00:51)
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Turning the Liquid Into a Brand
1
What bottle is right for my product?(01:20)
2
Is packaging really that important?(00:54)
3
What does the packaging say about my product or brand?(00:36)
4
I know I need a bottle and cap? What else is also considered packaging?(01:08)
5
Does someone supply all of my packaging needs? Or is it piecemeal?(00:35)
6
What is the importance of having a consistent message across my product design, marketing materials and digital presence?(01:00)
7
How do you tweak your packaging and or branding as it evolves?(01:05)
8
What other aspects do I have to consider when tweaking my product?(01:00)
9
From a design perspective what's a good way to introduce consumers to your product?(00:37)
10
What role does digital design play in my branding?(01:13)
11
How important is the creative process when looking to raise capital?(00:44)

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Video: Branding: Package Design, Positioning Your Product, and Developing a Brand

Presenter

Details

Table of Contents

Branding & Design

Understanding Your Positioning

Turning the Liquid Into a Brand