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Branding & Package Design
Video: Branding & Package Design
Founder, Edgar Stewart Design & Illustration
Play All From Here
This video talks about positioning, packaging and design, and how to successfully develop a "brand."
Table of Contents
Branding & Design
What is the difference between a product and a brand?
What's the difference between packaging a product and a brand?
Can you have a brand built around a specific function (i.e. energy or age defying)?
I want my product to be familiar as well as unique. What are some ways I can stand out?
Can I, the founder, be the brand?
Understanding Your Positioning
I know I, and my immediate circle, like my concept, how do I know who else will (ie my target market)?
How do I get in the right position to have my product compete in a specific category?
What are certain design elements that can enhance a product?
What's the importance of copy?
What are ways to control cost while still having a unique brand?
Turning the Liquid Into a Brand
What bottle is right for my product?
Is packaging really that important?
What does the packaging say about my product or brand?
I know I need a bottle and cap? What else is also considered packaging?
Does someone supply all of my packaging needs? Or is it piecemeal?
How important is it to have my packaging match my sales sheets and other marketing materials?
How do you develop a brand's logo?
How important is a logo for developing brand allegiance?
Does someone who supplies my packaging materials also supply design?
How important is it to get outside feedback while designing your brand?
How do you tweak your packaging or brand as your business evolves?
What role does digital design play in my branding?