Subscribe
or
Login
Login
Home
What's New?
Videos
Experts
About
Contact
Why Beverage School?
1
Get up to speed on the beverage industry
2
Hear about common missteps for startups
3
Learn from experts in various fields
4
Affordable & available immediately
Subscribe Now - $49 »
Notify Me About New Updates
Submit
What's New at Beverage School?
Free Beverage School Content
(00:39:54)
Conference Footage: Brewbound Session Summer 2013
(06:08:14)
Conference Footage: BevNET Live Summer 2012 - Beverage Showdown 3
Conference Footage: Beverage School: Live in Chicago
(04:32:15)
Public Relations: Hiring a PR Expert/Agency
(00:07:13)
Beverage Industry Jobs
Sales Positions - Delta Blues Iced Tea CO
Director of Innovation-Cocktails - Alcoholic Drink Manufacturer
Convenience Store Manager - W.E. Willis of Travelers Rest Inc.
Merchandiser - Rhode Island Distributing Co., LLC
Sales Supervisor - High Grade Beverage
Videos
»
Branding & Package Design
Tweet
Video: Branding & Package Design
Presenter
Edgar Stewart
Founder, Edgar Stewart Design & Illustration
Play All From Here
Details
Category
Brand Development
Run Time
13:48
Description
This video talks about positioning, packaging and design, and how to successfully develop a "brand."
Last Updated
9/5/2012
Table of Contents
Play All
Branding & Design
1
What is the difference between a product and a brand?
(00:22)
2
What's the difference between packaging a product and a brand?
(00:32)
3
Can you have a brand built around a specific function (i.e. energy or age defying)?
(00:32)
4
I want my product to be familiar as well as unique. What are some ways I can stand out?
(00:29)
5
Can I, the founder, be the brand?
(01:04)
Play All
Understanding Your Positioning
1
I know I, and my immediate circle, like my concept, how do I know who else will (ie my target market)?
(00:36)
2
How do I get in the right position to have my product compete in a specific category?
(00:30)
3
What are certain design elements that can enhance a product?
(00:53)
4
What's the importance of copy?
(00:27)
5
What are ways to control cost while still having a unique brand?
(01:04)
Play All
Turning the Liquid Into a Brand
1
What bottle is right for my product?
(00:36)
2
Is packaging really that important?
(00:26)
3
What does the packaging say about my product or brand?
(00:21)
4
I know I need a bottle and cap? What else is also considered packaging?
(00:36)
5
Does someone supply all of my packaging needs? Or is it piecemeal?
(00:23)
6
How important is it to have my packaging match my sales sheets and other marketing materials?
(00:26)
7
How do you develop a brand's logo?
(00:49)
8
How important is a logo for developing brand allegiance?
(00:26)
9
Does someone who supplies my packaging materials also supply design?
(00:27)
10
How important is it to get outside feedback while designing your brand?
(00:43)
11
How do you tweak your packaging or brand as your business evolves?
(00:54)
12
What role does digital design play in my branding?
(01:08)
