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Conference Footage: BevNET Live Summer 2013 - Beverage Showdown 5
Conference Footage: BevNET Live Summer 2012 - Beverage Showdown 3
Conference Footage: BevNET Live Summer 2013 - Day 1
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Regional Sales Manager - Beverage Supplier
Torque Test Sales Manager - Mesa Laboratories, Inc.
Night Warehouse Loader - High Grade Beverage
Field Sales Representative - Nawgan Products, LLC.
Plant Manager - Bottled Water Manufacturer
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Branding 101: Intro to Branding
Video: Branding 101: Intro to Branding
Founder and Creative Director, McLean Design
Play All From Here
In this segment Ian McLean discusses what it truly means to build a brand. http://www.mclean-design.com/
Table of Contents
What’s the difference between design and branding?
What are the key elements of branding?
Why is branding important?
What are the key steps for building a brand?
What are the differences between a brand and a product?
Can I -- or should I -- personally be part of my brand?
I already have a design in mind for my product. Can you create a brand around this?
What are the pros and cons of trying to create a brand for my own demographic?
My brand isn’t getting quite response I had hoped for. Should I tweak it or start over?
Is it important to have an icon or a character as part of my brand?
Should I consider licensing another brand rather than creating my own? What are the pros and cons?