Table of Contents

• 1
  
  9:25 a.m. - Intro -Jerry Reda, COO, Big Geyser - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors(02:32)
• 2
  
  9:25 a.m. - Jerry Reda, COO, Big Geyser - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors(28:33)
• 3
  
  9:25 a.m. - (continued...) Q&A with Jerry Reda(05:22)
• 4
  
  10:00 a.m - Brian Ross, CEO of CherryPharm; John Cochran CEO of AquaHydrate; Paddy Spence, CEO of Zevia -Brands Under Re-Construction(31:10)
• 5
  
  11:00 a.m. - Neil Kimberley, Director of Global Innovation Strategy, The Hershey Company - Product Life Cycles - Inside marketing, sales, investment and brand growth(26:12)
• 6
  
  11:00 a.m.- (continued)...Q&A with Neil Kimberley(09:41)
• 7
  
  1:15 p.m. - Mathis Martines, Beverage Grocery Coordinator, Fresh Market - Meet the Fresh Market - Understanding how to build a brand utilizing this key retailer(20:04)
• 8
  
  1:15 p.m. - (continuted...) Q&A with Mathis Martines(09:14)
• 9
  
  1:45 p.m. - Seth Goldman, CEO of Honest Tea; Brian Ross, CEO of CherryPharm, Brad Barnhorn, Advisor at Bevology, Inc., Bruce Nierenberg, Founder of BN Consulting - Angel Investors - They’ve grown their own beverage companies, here’s how they’ll invest in yours(35:59)
• 10
  
  2:20 p.m. - Bill Weiland - Put Energy Into the Marketplace and Attack the Cold Box(28:37)
• 11
  
  2:20 a.m. - (continued...) Q&A with Bill Weiland(09:40)
• 12
  
  4:00 p.m. - Tom Larsen, Coca-Cola’s Venturing & Emerging Brands - Illy Arrives – Key Learnings from a VEB In-House Brand(19:17)
• 13
  
  4:00 p.m. - (continued)... QA with Tom Larsen(06:11)
• 14
  
  4:25 p.m. - Gerry Martin, VP of Marketing for Polar Beverages, Tom Fox, CM Profit Group; Andy Steele, Founder, Anonymous Consulting; Mark Rampolla, CEO, Zico - Building Brands , Building Categories – Where the Responsibilities Lie(34:53)
• 15
  
  5:00 p.m. - New Beverage Showdown Debrief and Winner Announcement(10:23)
• Play All

  New Beverage Showdown

• 1
  
  New Beverage Showdown Intro(03:40)
• 2
  
  New Beverage Showdown Novo(11:24)
• 3
  
  New Beverage Showdown Last Call(11:24)
• 4
  
  New Beverage Showdown Frava(11:44)
• 5
  
  New Beverage Showdown Gradys(11:34)
• 6
  
  New Beverage Showdown Chia/Vie(11:13)
• 7
  
  New Beverage Showdown Blackbear 500x(12:27)