Video: 4:00 p.m. - Tom Larsen, Coca-Cola’s Venturing & Emerging Brands - Illy Arrives – Key Learnings from a VEB In-House Brand
- CategoryBevNET Live Conference Footage
- Run Time19:17
- DescriptionKey Learnings from a VEB In-House Brand - Illy featuring Tom Larsen, General Manager of Illy Issimo.
- Last Updated6/22/2012
- 19:25 a.m. - Intro -Jerry Reda, COO, Big Geyser - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors(02:32)
- 29:25 a.m. - Jerry Reda, COO, Big Geyser - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors(28:33)
- 39:25 a.m. - (continued...) Q&A with Jerry Reda(05:22)
- 410:00 a.m - Brian Ross, CEO of CherryPharm; John Cochran CEO of AquaHydrate; Paddy Spence, CEO of Zevia -Brands Under Re-Construction(31:10)
- 511:00 a.m. - Neil Kimberley, Director of Global Innovation Strategy, The Hershey Company - Product Life Cycles - Inside marketing, sales, investment and brand growth(26:12)
- 611:00 a.m.- (continued)...Q&A with Neil Kimberley(09:41)
- 71:15 p.m. - Mathis Martines, Beverage Grocery Coordinator, Fresh Market - Meet the Fresh Market - Understanding how to build a brand utilizing this key retailer(20:04)
- 81:15 p.m. - (continuted...) Q&A with Mathis Martines(09:14)
- 91:45 p.m. - Seth Goldman, CEO of Honest Tea; Brian Ross, CEO of CherryPharm, Brad Barnhorn, Advisor at Bevology, Inc., Bruce Nierenberg, Founder of BN Consulting - Angel Investors - They’ve grown their own beverage companies, here’s how they’ll invest in yours(35:59)
- 102:20 p.m. - Bill Weiland - Put Energy Into the Marketplace and Attack the Cold Box(28:37)
- 112:20 a.m. - (continued...) Q&A with Bill Weiland(09:40)
- 124:00 p.m. - Tom Larsen, Coca-Cola’s Venturing & Emerging Brands - Illy Arrives – Key Learnings from a VEB In-House Brand(19:17)
- 134:00 p.m. - (continued)... QA with Tom Larsen(06:11)
- 144:25 p.m. - Gerry Martin, VP of Marketing for Polar Beverages, Tom Fox, CM Profit Group; Andy Steele, Founder, Anonymous Consulting; Mark Rampolla, CEO, Zico - Building Brands , Building Categories – Where the Responsibilities Lie(34:53)
- 155:00 p.m. - New Beverage Showdown Debrief and Winner Announcement(10:23)
