Video: Distribution 101: Being Ready for Distribution, Preparing for the Costs, & Going International
- CategoriesDistribution, Route to Market
- Run Time25:59
- DescriptionDanny Stepper, who has worked at Coca-Cola and with a variety of emerging beverage brands, helps evaluate the options that are available for beverage distribution in the United States. In addition, he offers key insight on the costs of using a distributor as well as the dilemma of going international with your beverage brand.
- Last Updated9/5/2012