Here at BevNET, we talk to hundreds of entrpereneurs every year who are looking to start a beverage company. While each situation is different, here are the top 5 reasons that trip up beverage entrepreneurs:
1. Lack of sufficient funding
Launching a beverage company takes a lot of money and many entrepreneurs raise only enough to create their product. Beverage School features content on how to find and work with investors as well as the types of ways to raise money.
2. Formulation complications
Having a formulation that can be commercially produced in a consistent manner -- and making sure you own your formulation -- are key factors in getting your product created. At Beverage School, you can hear from a variety of flavor companies and how they work when it comes to making an idea into reality.
3. Underestimating branding and design
No matter how good a beverage tastes or performs, bad branding and design kills tons of brands every year. Beverage School lets you hear what successful design and branding experts have to say on crafting your beverage.
4. Hiring the wrong people
There are tried and true ways to build out a beverage company, starting with your sales team and your feet on the street. This can be one of the most daunting tasks of staring a beverage company -- and Beverage School features expert advice on how to do it the right way.
5. Improperly labeling your beverage
The FDA and FTC have rules regarding what can and cannot be used in the labeling and claims that are used to support your drink. Beverage School features expert insight into what to look out for when labeling and marketing your beverage.
Subsribe to Beverage School today and watch what experts in a variety of fields, including investment, design, flavors, staffing, legal, and more, have to say about these and other pitfalls of starting a beverage company. Your investment in Beverage School is sure to save you time and money.