BevNET's BeverageSchool.com: The Quickest & Most Affordable Way to Learn the Beverage Business

Starting a Beverage Company? New to the Industry?

Why Beverage School?

1Get up to speed on the beverage industry
2Hear about common missteps for startups
3Learn from experts in various fields
4Affordable & available immediately

Introduction to Beverage School

What's New?

Branding 101: Understanding Critical Aspects of the Design Process

Posted May 6, 2013 by Beverage School Staff

The visual element of a brand is the first and, perhaps, the most important way to connect with a critical mass of consumers. And the most effective visual design is built on understanding not only the nature of one’s product, but the audience to whom it is targeting, according to Ian McLean, the founder of McLean Design.

Special Beverage School Program to Take Place on June 3 at BevNET Live in NYC

Posted May 6, 2013 by Beverage School Staff

The upcoming Manhattan edition of BevNET Live will feature a special edition of Beverage School. The program, which will be free and open to qualified BevNET Live registrants, will be held on Monday, June 3, the day before the opening of BevNET Live, which takes place on June 4 and 5.

Developing a Public Relations Strategy (in an Increasingly Digital World)

Posted April 10, 2013 by Beverage School Staff

For a growing beverage brand, the development and execution of a public relations and marketing strategy is critical to getting the door with retailers and establishing a loyal consumer following.

How Can It Help You?

Beverage Startup Pitfalls
We've dealt with literally thousands of start up beverage companies since BevNET was founded in 1996. Here's a nice summary of where they commonly get tripped up.
Beverage Distribution
Regardless of how good or innovative your product is, you can't be successful without a sound understanding of how the distribution system works.
Brand Development
Building a product is one thing, but developing a brand is a whole other challenge. We've assembled several experts to offer their insight on the subject.
Legal, Regulatory, Labeling
In today's world of functional beverages, there are countless regulatory issues that you need to understand. Here, we cover some of the most common issues.
Investment/Funding
Raising money and funding your beverage brand is a hurdle for almost every entrepreneur. These segments help prepare you for finding and dealing with potential investors.
Operations
Once you've got the basics in place, it's time to operate your beverage company. Our featured experts help you set a structure for growth.