As most beverage entrepreneurs face the cold reality of limited financial resources, when it comes to spending a sizable amount of money on proof of concept, it’s imperative to look before you leap. So what’s the best way to establish the foundation for a successful product launch without breaking the bank? Start small.
Video presentations from the Brewbound Session Spring 2013 — including those from Boston Beer Company founder Jim Koch, Craft Brew Alliance President Andy Thomas, and Harpoon Brewery co-founders Richard Doyle and Daniel Kenary — are now available. Read more
The visual element of a brand is the first and, perhaps, the most important way to connect with a critical mass of consumers. And the most effective visual design is built on understanding not only the nature of one’s product, but the audience to whom it is targeting, according to Ian McLean, the founder of McLean Design.