The visual element of a brand is the first and, perhaps, the most important way to connect with a critical mass of consumers. And the most effective visual design is built on understanding not only the nature of one’s product, but the audience to whom it is targeting, according to Ian McLean, the founder of McLean Design.
The upcoming Manhattan edition of BevNET Live will feature a special edition of Beverage School. The program, which will be free and open to qualified BevNET Live registrants, will be held on Monday, June 3, the day before the opening of BevNET Live, which takes place on June 4 and 5.
For a growing beverage brand, the development and execution of a public relations and marketing strategy is critical to getting the door with retailers and establishing a loyal consumer following.